Colorado and Arizona Whitewater Rafting

Dear River Friends,

My wife Sue and I invite you to join us on one of our many exciting river adventures. We have traveled extensively, running rivers throughout the U.S. and the world in search of the ingredients for the perfect river trip. Our degrees in Environmental Interpretation and Wildlife Biology help us to share our love of the wilderness with our staff and guests. Combining our experiences on other rivers and our outdoor education, with the rivers of Colorado's majestic Rocky Mountains, we work to exceed your expectations of the ideal adventure. Please have a look at our testimonials and river poetry pages to see how folks feel about our trips.

Since 1976, Wilderness Aware has set high standards that we are endlessly striving to surpass. We have been recognized as an industry leader, having won the "Colorado Recreation and Tourism Company of the Year" and "Colorado Service Company of the Year" awards, two of Colorado's most prestigious business honors. At Wilderness Aware we are dedicated to providing you with the best possible rafting experience. Bring your friends and family, share the river with us and create memories for a lifetime!

SEE YOU ON THE RIVER!

Wilderness Aware Mission Statement

Wilderness Aware Rafting is dedicated to creating cherished lifelong memories by providing outstanding experiences that exceed our guest's expectations.

Our Guiding Principles

We support a fun yet professional staff that fosters respect and appreciation for Colorado and Arizona rivers.

Wilderness Aware operates on a sound economic foundation. We are committed to continuously improving our products and service to provide exceptional value for our guests while offering a variety of opportunities and financial rewards for our employees.

We hold deep appreciation for the unique personalities of our employees and guests. Diversity makes our company strong as each person contributes their strengths in a manner that creates a sense of community that encourages personal growth.

Company of the Year

Wilderness Aware Rafting Twice named Colorado's Company of the Year!

In 1999, we were selected as the "Service Company of the Year". In 1996 we were named the "Recreation and Tourism Company of the Year". These most prestigious Colorado business honors are highly competitive.

The 1999 honor was based on operational efficiency, community service and record of growth. Runners up in the "Service" category in 1999 were Frontier Airlines and Red Robin Restaurants.

The 1996 honor was based on quality of management, community service, and its record of growth. Other past winners of this award have included the Denver Nuggets Professional Basketball Team, The Broadmoor Hotel, The Scanticon Hotel and Professional Travel Corporation.

We are proud to offer the quality of rafting experience that has made us a leader in Colorado tourism.

What Sets Us Apart?

We survey over 10,000 guests each year to find out what made their experience with us exceptional and what we could do to make it even better. Using that input, here are a few examples of the efforts we have made that have set us apart as a leader in the outdoor industry.

• Free continental breakfast at our facility
• Handpicked guides - some of the most highly trained professionals on the river
• Highly trained office staff use a custom computer reservation system to track special requests
• New 17-acre headquarters on the banks of the Arkansas River
• 1st class amenities including clean restrooms, retail store, and licensed food preparation facilities
• Top of the line equipment - cleaned and upgraded regularly
• 2-way radios for better safety
• Self-bailing rafts guaranteed
• Custom tailored trips available
• Complimentary drinks and snacks on all Arkansas River trips
• Free use of our dog kennel at our Arkansas River headquarters

Colorado Biz Magazine Article